How to get the most out of your corporate event

Corporate events can provide a great platform for business development – and are a great way to build credibility and rapport with your target clients.

From conferences to product launches, these tips will help you plan and run the perfect corporate event that will be sure to entertain and inform your guests.

Understand the Purpose

Firstly, every event has to have a purpose. So what is the purpose of your corporate event? Is it to inform employees of changes in the business? Is it to network with potential clients? Or perhaps you want to engage with customers and launch a new service? Understanding the purpose of your event will help inform all of your subsequent decisions, including venue and guest list.

Set Parameters

Decide on the topic of your event then how many people you will be inviting. The size of your event will help you set more distinct parameters. If you choose to host a smaller event, a sit-down environment will allow everyone to network easily and at a slower pace. If you are inviting a large number of delegates, you will want to plan an event that promotes networking.


Have a realistic understanding of the cost of the event. Get quotes from different service providers to calculate how much you should allocate to the venue, decorations and other essentials to create the best environment for your event.


In order for any corporate event to be successful, it needs to be promoted. Multichannel promotion via email campaigns, social or content is an effective method to spread the word and increase brand awareness. Having an event hashtag could also be beneficial giving people a space to talk about it before during and after. This also acts as a platform for live feedback from guests.

Programme and entertainment

The programme is the reason why you created the event, the running order and what you expect to happen. Refer back to your purpose when planning your programme – do you need to keep it active or formal? Entertainment must also accompany the programme you planned. Ideally, you want to divide the sessions into small parts to give breaks. This will allow them to be more focused in the next session. This is especially useful when giving lots of information as it makes it easier for people attending to keep track of what is going on.


The venue you choose sets the mood for your event, and remember your venue represents you. Never cram people into a small space and don’t also make the mistake of renting an oversized space. Both will make your attendees uncomfortable and can ruin what would have been a good event.

Here is how we can make it easier for you

The success of your event is paramount to us, and we ensure every last detail is not left to chance. We Offer a range of rooms for different sized events, with transparent Day Delegate Packages from as little as £28 per person plus VAT.

We have great road and rail links,  80% of the population can reach us within 90 minutes; making us a central base offering accessibility from the M1, A52, A38 or A50 and with Derby’s train station situated a short distance away.

We are sure that our function and meeting rooms in Derby are the perfect choice for you.

Click HERE to find out more.

To make an enquiry or for more information about our Party nights, please call 01332 388 105, email [email protected]

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